Summary

Executive summary
All is not doom and gloom, even in a deep economic slump, like the one most of the world struggles with today. Managed correctly, times like these
are a chance to re-focus the workforce, benefit from a cheaper supply of service and gain access to talent otherwise tough to attract. These opportunities
are open to those who learn how to retain top talent and adjust their external communication to complement their current business climate.
Companies with clear propositions, who approach the possibilities strategically, will see their employer brands stand strong. Adversely, companies
that choose to desert their employer branding activities will suffer. Rebuilding of the brand will take time and larger resources than would have
been spent to maintain the brand in the first place. This is a time to make the business case for employer branding – to convince stakeholders that
employer branding is an investment, not a running cost.