The Universum Quarterly

About The Universum Quarterly


Universum Quarterly  is the new tool for professionals who want to keep abreast of the fast rapid developments within the field of employer branding.

In four issues per year, you will receive exclusive updates on the latest trends, employer branding tools and best practices from around the world.

Each issue gives you unique insight into the latest developments within employer branding – from the strategic decisions on global strategies to local success stories and examples of corporate ads and websites that are perceived as the best by students in different countries.

Product Description:

Feature articles – Each issue of Universum Quarterly brings you feature articles which investigate best practices and trends in employer branding, as well as examples of employer branding in action and instrumental tips for succeeding in certain industries, locations and with certain types of talent.

In addition to feature articles, you will always find the following in your issue of Universum Quarterly….

Universum CEO – Universum’s CEO shares his thoughts for the coming period and trends to keep an eye out for.

Media Update – As employer branding becomes a more prolific field, employer branding news is on the rise. Media update brings you global news to help you stay abreast of what is happening around the world in this fast-moving field.

Universum Research Snapshot – Universum’s world wide research generates masses of interesting and useful data. Here the Universum Quarterly shares some interesting facts and figures.

Guest writers – In every issue we feature two guest writers. The Universum Quarterly team locates some of the most experienced and interesting individuals in the business to bring useful and personable articles on a range of pertinent topics.

EB Surgery – New for 2009, EB Surgery is an opportunity for readers to write in with employer branding questions. In each issue, one of our experienced employer branding consultants will offer answers to some of these questions.

Methodology:


Availability:

The new Universum Quarterly 2009 is now available. Also available the individual articles of all previous editions.

AVAILABLE PRODUCTS:

‘Green’: the new colour of choice (UQ0803)

‘Green’: the new colour of choice (UQ0803)

The issue of sustainability has emerged as perhaps the global “hot topic” of the millennium. A huge part of the public’s awareness of this issue focuses on corporate behaviour ...

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“Each manager builds the brand every day” (UQ0701)

“Each manager builds the brand every day” (UQ0701)

In 2005, Novo Nordisk was one of the particip ating companies in Universum’s Employer Branding: Global Best Practices. The Danish-based pharmaceutical company specialising in the...

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“Sustainable development more im portant than being a shooting star” (UQ0702)

“Sustainable development more im portant than being a shooting star” (UQ0702)

In 2005, Annette K. Nimzik at RWE was interviewed for Universum’s book Employer Branding: Global Best Practices. As HR manager at one of Europe’s leading electricity and gas companies...

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A New York Life community (UQ0701)

A New York Life community (UQ0701)

Creating unity around one employer brand is one of the most challenging aspects of implementing an employer brand. Every company consists of various departments, as well as possible...

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Achieving internal cooperation (UQ0602)

Achieving internal cooperation (UQ0602)

Executive summary Employer branding can be described as a cross-functional blend of building a great place to work and using marketing techniques to inform the target groups about it. That’s why cooperation...

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Ads-Not business as usual (UQ0601)

Ads-Not business as usual (UQ0601)

The most interesting trend in print advertising is that no one seems to have any – ads, that is. Purchase now to read entire article

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An image transformed by art- Employer brand & marketing at Deutsche Bank

An image transformed by art- Employer brand & marketing at Deutsche Bank

Deutsche Bank is one of the world’s leading and most prestigious investment banks, with a strong and profitable private client’s franchise.As such, its continuing success depends on its ability to ...

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Ask not what your intern can do for you, but what you can do for...(UQ0703)

Ask not what your intern can do for you, but what you can do for...(UQ0703)

A well well-developed and well-executed internship programme can give an employer the inside track to successful new hires in the company. However, employers are learning that an internship is ...

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Audi and Yahoo enter the Hall of Fame (UQ0803)

Audi and Yahoo enter the Hall of Fame (UQ0803)

In 2008, after years of fierce competition from BMW, German automobile maker Audi finally made it all the way to the top in the German version of the Universum Graduate Survey. Universum...

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Banks behaving badly (UQ0802)

Banks behaving badly (UQ0802)

The last year has been an intense ride for the financial sector worldwide. The global credit crunch, the odd scandal here and there and leaders stepping-down have all been part and...

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Be prepared – here come the Millennials (UQ0702)

Be prepared – here come the Millennials (UQ0702)

Forget about the stable and loyal bond between employer and employee. It’s in the past. In order to retain younger employees, you need to offer a lot to keep their interest and gain their...

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Boomerang bash (UQ0801)

Boomerang bash (UQ0801)

The battle for talent is bloodier than ever and corporations all over the world struggle to find new ways to attract and keep the hard-to-get talent. A study by Universum Communications...

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Boost your EB budget using metrics and measurements (UQ0801)

Boost your EB budget using metrics and measurements (UQ0801)

Meagre budgets and poor results management still haunt many HR professionals trying to enhance their company’s employer brand, according to the fresh edition of the annual Universum...

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Branding inside out through internal communication (UQ0604)

Branding inside out through internal communication (UQ0604)

Communication channels such as blogs, forums and “wikis” (user shared-online encyclopaedia) have democratised information and opened up companies to external participation. Consequently...

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Branding successfully in the telecom industry (UQ0701)

Branding successfully in the telecom industry (UQ0701)

The Telecommunication industry is filled with cool products, innovative ideas, and engineers knowing how valuable they are as an employee commodity. They are very aware of the engineering shortage and...

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Branding the public sector (UQ0702)

Branding the public sector (UQ0702)

Today’s talent seek careers that give them a sense of making a difference, of having a job with a cause, not just a pay check. To find this, they increasingly turn to employers within government and the public...

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Breaking new EB-ground on the Latin American market (UQ0701)

Breaking new EB-ground on the Latin American market (UQ0701)

Employers active in Latin America face challenges somewhat different from other markets. Some companies are still struggling to get their brand out there – making young...

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Building a global brand (UQ0604)

Building a global brand (UQ0604)

In the challenge to “globalise”, many companies are turning their focus from the domestic market to the international arena. Companies must build market recognition abroad not ...

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Career Comeback - UBS is helping women re-entering the work market(UQ0704)

Career Comeback - UBS is helping women re-entering the work market(UQ0704)

The corporate world is realising that bringing women into their board room goes beyond simply promoting equality and creating good will. It is, in fact, necessary in order to successfully compete ...

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Career fairs and campus activities (UQ0601)

Career fairs and campus activities (UQ0601)

Executive summary Career fairs may have a traditional and old-fashioned feel, but they are nevertheless popular among students as well as employers. Career fairs...

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Career programmes – Reaching out to the individual (UQ0604)

Career programmes – Reaching out to the individual (UQ0604)

At first glance, the career programmes of today appear to be more or less the same as those of several years ago. The difference now is that employers place more emphasis on the importance of...

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Central Europe: Booming economy and incr easing importance of EB (UQ0702)

Central Europe: Booming economy and incr easing importance of EB (UQ0702)

The traditional picture of Western Europe being the political and economic centre of the continent is changing. The new direction is eastward. The former communist countries in...

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Check your site – investment banks (UQ0701)

Check your site – investment banks (UQ0701)

The company website is one of the most important employer branding tools today. Students visit websites, not only to learn about job openings but also to get an idea of who the company...

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Check your site (UQ0603)

Check your site (UQ0603)

The website analysis begun in the previous issue of Universum Quarterly continues here. The company website is one of the most importantemployer branding tools today. Students visit websites...

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Check your site (UQ0604)

Check your site (UQ0604)

The company web site is one of the most important employer branding tools today. Students visit web sites, not only to learn about job openings but also to get an idea of...

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Check your site Car Brands(UQ0704)

Check your site Car Brands(UQ0704)

The company Web site is one of the most important employer branding tools today. Students visit Web sites, not only to learn about job openings but also to get an idea of who...

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Check your site Management consulting firms (UQ0703)

Check your site Management consulting firms (UQ0703)

The company Web site is one of the most important employer branding tools today. Students visit Web sites, not only to learn about job openings but also to get an idea of who the company is as an employer....

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Check your site: consumer goods companies (UQ0804)

Check your site: consumer goods companies (UQ0804)

The company Web site is one of the most important employer branding tools today. Students visit Web sites, not only to learn about job openings, but also to get an idea of who...

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Check your site: energy companies (UQ0802)

Check your site: energy companies (UQ0802)

The company Web site is one of the most important employer branding tools today. Students visit Web sites, not only to learn about job openings but also to get ...

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Check your site: telecommunications companies (UQ0803)

Check your site: telecommunications companies (UQ0803)

The company Web site is one of the most important employer branding tools today. Students visit Web sites, not only to learn about job openings but also to get an idea of who the company is...

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Check your site: The Big Four accounting firms (UQ0702)

Check your site: The Big Four accounting firms (UQ0702)

The company Web site is one of the most important employer branding tools today. Students visit Web sites, not only to learn about job openings but also to get an idea of ...

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Check your site: tobacco companies (UQ0801)

Check your site: tobacco companies (UQ0801)

The company Web site is one of the most important employer branding tools today. Students visit Web sites, not only to learn about job openings but also to get an idea of who the company is as an employer...

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Companies enter the classroom (UQ0802)

Companies enter the classroom (UQ0802)

Employer branding is no longer only about attracting the right talent, but making sure the right talent is being created. This trend does not involve companies sponsoring a seminar or...

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Defending a number one position (UQ0602)

Defending a number one position (UQ0602)

Some companies have the advantage of being an employer of choice. These companies often have strong consumer brands and are generally the leading company within their industry.

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Defending the employer brand in a food fight (UQ0801)

Defending the employer brand in a food fight (UQ0801)

In recent years, society has become increasingly concerned with appearance, diets, obesity and healthy food choices. This addiction to examine everything we put in our mouths is fuelled by...

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Deliver your employer brand through on campus events (UQ0803)

Deliver your employer brand through on campus events (UQ0803)

Helen’s experience with graduate recruiting spans more than a decade, with roles at JP Morgan and Credit Suisse. Now as managing director and...

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Deloitte’s successful four-theme campaign in South Africa (UQ0604)

Deloitte’s successful four-theme campaign in South Africa (UQ0604)

Most people involved in employer branding advertising know that the messaging has to be forceful, inspirational and memorable in order to be successful. But it also has to be...

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Digital networking: the new EB-frontier (UQ0704)

Digital networking: the new EB-frontier (UQ0704)

When exploring uncharted territory, it is natural to be a little wary of the unfamiliar environment and wise to proceed with the prudence that new surroundings warrant. However, one’s sense of...

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Diversity (UQ0601)

Diversity (UQ0601)

Embracing diversity will become a necessity for many companies in the future, in order to meet an increasingly diverse customer base as well as being able to recruit and retain employees with the right...

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Diversity: beyond a concept (UQ0801)

Diversity: beyond a concept (UQ0801)

At Sodexo, Inc., recruiting is no minor task. Internationally, they expect to hire 2 million people over the next 10 years. In turn, the company has found that diversity is central to building an employer...

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EB – bigger than HR (UQ0704)

EB – bigger than HR (UQ0704)

The power of the brand in all its forms is likely to continue to play a key role in our cultural and business environment, including the world of work and recruiting. In fact, successful recruiting is the key to...

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EB 101 (UQ0701)

EB 101 (UQ0701)

To the senses of the somewhat evangelical HR professional, Barrow and Mosley’s book, The Employer Brand: Bringing the Best of Brand Management to People at Work may appear...

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EB gets personal – and interactive (UQ0801)

EB gets personal – and interactive (UQ0801)

With a career spanning more than 35 years, Mike Temkin has been a driving force in both product and recruitment advertising. As well as working on big brand recruitment campaigns...

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EB in the non-profit sector: the rise of the social entrepreneurs (UQ0801)

EB in the non-profit sector: the rise of the social entrepreneurs (UQ0801)

Non-profit organisations do not have a history of world class employer branding activities. They spend their money on their causes, not on recruitment or employer branding activities...

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Employee ambassadors: Living the brand (UQ0702)

Employee ambassadors: Living the brand (UQ0702)

Consumers are well schooled in the art of sifting through the bombardment of daily information they receive from advertisers. As a result, they become sceptical and choose to rely on the recommendations or the...

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Employer brand management in hard times (UQ0804)

Employer brand management in hard times (UQ0804)

Simon Barrow is the chairman of the London management consultants People in Business. He is joint author of the book ‘The Employer Brand – bringing...

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Employer branding – a no -nonsense approach (UQ0802)

Employer branding – a no -nonsense approach (UQ0802)

As far is management is concerned, HR departments have never really been invited to sit at the top table. Employer branding is changing that. A new report describes how HR – through...

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Employer branding – taking it online (UQ0802)

Employer branding – taking it online (UQ0802)

TMP Worldwide, one of the UK’s largest independent recruitment advertising agencies has published an employer branding report with the title: Employer ...

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Employer branding by the numbers (UQ0703)

Employer branding by the numbers (UQ0703)

With this issue of Universum Quarterly, we are launching a series of indexes designed to track changes in students’ career expectations. We have selected topics that students say they are particularly concerned...

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Employer Branding in the news (UQ0701)

Employer Branding in the news (UQ0701)

Taking employer branding one step further, TMobile is now not just reaching out to its actual target talent, but to their virtual personalities as well. By setting up a section on...

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Employer Branding in the news (UQ0702)

Employer Branding in the news (UQ0702)

Consultants’ “war for talent” on again – and escalating Today’s consultancy industry is held back by a major talent shortage. While the market is booming, difficulties in finding...

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Employer branding in the news (UQ0703)

Employer branding in the news (UQ0703)

Employer branding is moving up on the agendas of companies on the Indian market. The Times of India notes that HR heads are now being introduced as board members, which was not as common just a few years ago...

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Employer branding in the news (UQ0704)

Employer branding in the news (UQ0704)

Intern and co-op programme hires currently exceed new graduate hires, 53 percent to 47 percent respectively, according to the study, Hiring Top Talent: Best...

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Employer Branding in the news (UQ0801)

Employer Branding in the news (UQ0801)

The influx of technology increases the flexibility of our jobs. However, it simultaneously threatens our work/life balance. “Top executives have...

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Employer Branding Indexes (UQ0602)

Employer Branding Indexes (UQ0602)

Universum Communications has established several indicators reflecting different aspects of the employer branding market. The intention is to supply a set of performance indicators...

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Employer Branding Indexes (UQ0604)

Employer Branding Indexes (UQ0604)

Universum has established several indicators that reflect different aspects of the employer branding market. The intention is to supply a set of performance indicators to...

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Employer Branding Indexes (UQ0701)

Employer Branding Indexes (UQ0701)

Universum has established several indicators that reflect different aspects of the employer branding market. Our intention is to supply you with a set of performance indicators to help you get...

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Employer Branding Indexes (UQ0702)

Employer Branding Indexes (UQ0702)

Talent Competition Index The talent competition indicator is based on survey* questions during the first quarter of 2007 and measures students’ expectations of...

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Employer branding indexes4 (UQ0603)

Employer branding indexes4 (UQ0603)

Universum has established several indicators reflecting different aspects of the employer branding market. The intention is to supply a set of performance indicators to help you get a clear vision of the ...

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Employer Branding Insight 2008 (UQ0804)

Employer Branding Insight 2008 (UQ0804)

Universum’s annual employer branding survey is now complete. The results are compiled in The Employer Branding Insight report, which seeks to identify how companies all over the world work...

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Employer Branding trends (UQ0601)

Employer Branding trends (UQ0601)

Leadership development top priority among high performing companies Developing employees and leaders is an important part of strengthening the internal employer brand – but is there a link between...

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Employer branding trends in 2006 (UQ0602)

Employer branding trends in 2006 (UQ0602)

new breed of workers have begun entering offices and work places in the Western world. They also bring a new set of values with them that will affect attraction and recruitment strategies fundamentally.

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Employer branding trends in 2006 (UQ0603)

Employer branding trends in 2006 (UQ0603)

Are employee benefits a waste of money or do they have an important role in the corporate organisation? A recent McKinsey Quarterly survey shows...

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Employer branding trends in 2006 (UQ0604)

Employer branding trends in 2006 (UQ0604)

Web pages, blogs, Myspace communities, Google searches and “Linked-in networking” are just a few of the many ways students and job seekers profile themselves online today. It is no longer...

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Fierce competition for talent in a booming, Russian market (UQ0704)

Fierce competition for talent in a booming, Russian market (UQ0704)

The Russian economy has recovered after the economic crisis that hit the country in 1998. Today, the economy is strongly emerging with an estimated growth of eight per cent in 2007. But the market is...

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First Impressions (UQ0602)

First Impressions (UQ0602)

As the saying goes, you only have one chance to make a first impression, so make sure it’s a good one.

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First impressions in cyberspace (UQ0803)

First impressions in cyberspace (UQ0803)

Baicker More students are using the Internet to learn about potential employers and job openings than ever before – and with their increased use has come more scrutiny. These days, candidates...

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Gender diversity at IBM (UQ0702)

Gender diversity at IBM (UQ0702)

Positioning IBM India as an employer of choice for women is helping our company gain an edge in the war for talent. But building a culture of diversity and inclusiveness is a journey that is...

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Getting creative with pasta (UQ0801)

Getting creative with pasta (UQ0801)

The air was thick with concentration as sixDanish engineering and geophysics students began building oil rigs out of pasta. The students had been given this creative...

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Getting engaged improves the bottom line (UQ0803)

Getting engaged improves the bottom line (UQ0803)

As large corporations continue to expand their reach across the globe, employee engagement is often a battle against the depersonalising effect of corporate sprawl. According to ...

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How to stand out at career events (UQ0704)

How to stand out at career events (UQ0704)

The number of career events in the Netherlands is increasing rapidly. At these events, all sorts of companies establish close contact with their target graduates. In the battle for...

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Innovative practices (UQ0603)

Innovative practices (UQ0603)

What are leading companies doing in terms of employer branding? What are the new trends? What are the strategies used by companies to profile themselves in order ...

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Integrating your Brands (UQ0601)

Integrating your Brands (UQ0601)

Executive summary Employer branding is not an independent marketing tool; it is highly influenced by the company’s corporate and consumer branding strategies. Integrating employer branding...

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Internal career paths strengthen the employer brand (UQ0603)

Internal career paths strengthen the employer brand (UQ0603)

“Show students and job seekers that the company wants to know how they want to work. Just showing examples of other employees...

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Internal mobility at SEB (UQ0603)

Internal mobility at SEB (UQ0603)

Internal career opportunities and transparency within the organisation are only a few examples of how to further strengthen the employer brand. Such opportunities are...

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Intersecting perception with reality (UQ0803)

Intersecting perception with reality (UQ0803)

As a strategy consultant and as a human resources director, Peter Sullivan has not only helped companies build and maintain the brands of their products, but also helpted...

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Know your local target groups (UQ0604)

Know your local target groups (UQ0604)

Building an employer image on new markets often implies that companies have to use a slightly different approach in communicating with recruitment target groups. The employee value...

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KPMG and Alstom enter the Hall of Fame (UQ0804)

KPMG and Alstom enter the Hall of Fame (UQ0804)

KPMG South Africa clearly has an impressive record in the Universum student surveys. The audit, tax and advisory firm was ranked number one in 2008 and has been amongst the top three companies...

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Learn from the best (UQ0603)

Learn from the best (UQ0603)

While students spend at least several minutes at your career fair booth and probably even longer surfing your website, they only...

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Lining up the masses (UQ0803)

Lining up the masses (UQ0803)

What happens if your managing director unexpectedly resigns and no suitable successor is identified? To attract and recruit top talent is of great importance, but managing...

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Measuring for results (UQ0604)

Measuring for results (UQ0604)

Metrics, used by the HR and marketing departments of many companies today, are a system of parameters used to measure quantitative and qualitative results. When used by...

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Media Update (UQ0803)

Media Update (UQ0803)

African-American job seekers affected by the Web Web design and content influence prospective employees, especially African- American job seekers. This is the finding of a recent study by...

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Media update (UQ0804)

Media update (UQ0804)

Work hard, play hard! A mixture of competition, team-building and networking, the European Business Games are a great tactic for strengthening your employer...

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Millennial training video is Awesome! (UQ0804)

Millennial training video is Awesome! (UQ0804)

Awesome! – That’s the name of the Millennial training video and the winner of the International Telly Award in the training category. Produced by the Southwest Training Institute, a company that...

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Millennials in the workplace ... for the best! (UQ0802)

Millennials in the workplace ... for the best! (UQ0802)

With a L’Oréal career spanning almost a decade and two continents, François De Wazieres has experienced wide-ranging contact with the Millennial generation. Now...

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New communication channels (UQ0602)

New communication channels (UQ0602)

The world is more transparent today than ever before. And companies are highly affected by the information technology that makes it so much easier to expose what’s going on inside the company to the public.

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One who shares our values... (UQ0703)

One who shares our values... (UQ0703)

In 2005, Lars Gejrot, global HR manager atIKEA, was interviewed for Universum’s book Employer Branding: Global Best Practices. Here he shared his views on employer branding as a part of the company’s overall...

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Parents play the largest role in our career decisions (UQ0804)

Parents play the largest role in our career decisions (UQ0804)

Executive summary Parents tend to strongly influence our career choices. Factors such as gender and social background naturally have an impact, too, and so do TV shows and celebrities. But in...

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Reaching a number one position (UQ0603)

Reaching a number one position (UQ0603)

The objective of employer branding is to become the number one choice among the target groups that your organisation intends to recruit and retain. However...

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Recruiting outlook 2007 (UQ0701)

Recruiting outlook 2007 (UQ0701)

Going into 2007, employers face the most competitive market for top student talent since the heat of the Internet boom in the late 1990s. Our research shows that the average number of...

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Securring necessary resources (UQ0601)

Securring necessary resources (UQ0601)

Securing necessary resources for employer branding is one of the greatest challenges that HRdirectors and employer brand managers face at present, according to a recent Universum survey.

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Show don't tell - streaming video as a recruiting tool(UQ0703)

Show don't tell - streaming video as a recruiting tool(UQ0703)

The motion picture won over the slideshow. Video killed the radio star. For over a hundred years, people have been spellbound by moving images. Today, they are more accessible than ever through high-speed internet...

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Showing your corporate heart (UQ0702)

Showing your corporate heart (UQ0702)

Summary So you do the career fairs, the print ad campaigns and all the other things everybody else does to try to recruit the ideal employees for your company. But what you...

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Silicon Valley: A techno-microcosm worth learning from(UQ0703)

Silicon Valley: A techno-microcosm worth learning from(UQ0703)

In some ways, Silicon Valley is an anomaly. The convergence of top-tier talent, venture capital, and entrepreneurial innovation that the region is famous for is envied the world over...

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Sony Ericsson and Accenture first to enter the Hall of Fame (UQ0802)

Sony Ericsson and Accenture first to enter the Hall of Fame (UQ0802)

The first results of the Universum Surveys 2008 come from Sweden. Some 15,000 respondents took the Universum Survey this year, the largest number to date. In this issue, we have chosen...

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Succeeding in Africa (UQ0604)

Succeeding in Africa (UQ0604)

While some entrepreneurs are discouraged by political instability and socio-economic inequality of many African countries today, other ventures are inspired by the abundance of...

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Succeeding in China and India (UQ0603)

Succeeding in China and India (UQ0603)

Although the Asian region plays an important role in today’s global economy, the size and wealth of diversity of the region presents a number of challenges ...

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Succeeding in Europe (UQ0601)

Succeeding in Europe (UQ0601)

The European labour market is characterised by changing demographics. An aging workforce and a decreasing pool of young talent will increase the difficulties in attracting employees with the right set of ...

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Succeeding in the United States (UQ0602)

Succeeding in the United States (UQ0602)

The market for talent in the United States is changing. The Millennium Generation, those born between 1982 and 2000, bring new values and attitudes to work...

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The employer branding index (UQ0601)

The employer branding index (UQ0601)

Analysing and drawing conclusions from market data is often a time consuming process. To aid the process, Universum Communications has established four different indexes, or indicators.

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The importance of websites (UQ0601)

The importance of websites (UQ0601)

Never has it been more important to make a good first impression in cyber space. Going to a company website is one of the first things students do when they want to learn more about an employer and what they find ...

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The silver lining. Time to see the opportunities a recession brings (UQ0804)

The silver lining. Time to see the opportunities a recession brings (UQ0804)

Executive summary All is not doom and gloom, even in a deep economic slump, like the one most of the world struggles with today. Managed correctly, times like these are a chance to...

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The Universum Index (UQ0704)

The Universum Index (UQ0704)

In the following charts, we have tracked the differences in salary expectations between male and female students studying business or engineering. Keeping a close eye on salary expectations is a crucial...

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The Universum Index (UQ0802)

The Universum Index (UQ0802)

Improving compensation inequality – a way to strengthen EB image? The chart above shows Universum research on compensation levels in different industries. Not surprisingly, investment...

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The Universum Index (UQ0803)

The Universum Index (UQ0803)

In Universum’s annual surveys, we ask the respondents what information channels they actually use to learn about their ideal employers and what channels they ...

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The Universum Index (UQ0804)

The Universum Index (UQ0804)

Universum is proud to announce that our first student survey in Russia has been completed. With 4,333 respondents, the survey gives...

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Tools of the trade (UQ0602)

Tools of the trade (UQ0602)

The company website is one of the most important employer branding tools today. Students visit websites, not only to learn about...

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Top management buy-in (UQ0603)

Top management buy-in (UQ0603)

In order to effectively initiate and execute your employer branding strategy, support from top management is necessary. So how do you get top management buy-in?

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Universum Awards around the world - presenting the best of the best(UQ0703)

Universum Awards around the world - presenting the best of the best(UQ0703)

Congratulations, Ideal Employers! Universum recently completed the 2007 field periods for its surveys all around the world. We are proud to announce that...

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Universum Index (UQ0801)

Universum Index (UQ0801)

In the Universum surveys, we ask the students to rate various career goals, Contribute to Society being one of them. What is interesting to note is that this goal has been stagnant, or even...

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Universum Quarterly Full Subscription 2009

Universum Quarterly Full Subscription 2009

Subscribe to Universum Quarterly and keep abreast of the latest employer branding news! Order your full year subscription (4 issues) now.

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Using targeted events to attract and recruit prime candidates (UQ0701)

Using targeted events to attract and recruit prime candidates (UQ0701)

Everyone knows how difficult it is to connect with top candidates through traditional means of communication such as resume books or presentations. Strategically designed events...

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Wall Street versus the Valley – who wins the battle for IT? (UQ0802)

Wall Street versus the Valley – who wins the battle for IT? (UQ0802)

It’s not just pure tech and IT companies who require IT competence. Today, banks, investment banks and hedge funds are the largest recruiters of IT specialists. Fidelity ...

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Wanted: more than a few good men (UQ0802)

Wanted: more than a few good men (UQ0802)

Military services around the world are going through tough times recruiting to the armed forces – and the need for recruits is as great as ever. The US Army, for example...

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What’s good for the community is good for the brand (UQ0804)

What’s good for the community is good for the brand (UQ0804)

It is nearly impossible for Kitsy Blanc, PricewaterhouseCooper’s US sourcing branding manager, to choose a favourite or most meaningful moment from the six days she spent in Belize City...

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Where Kool-Aid interviews students (UQ0704)

Where Kool-Aid interviews students (UQ0704)

In 2005, Carin Kaiser and Sandy Youngren from Kraft were interviewed for the Universum Employer Branding: Global Best Practices report. At the time, they were very proud and...

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Work/life balance (UQ0602)

Work/life balance (UQ0602)

A sound work/life balance has become a common expectation of working life. Workers – and especially the new generations that enter the labour market – expect companies to offer work conditions ...

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Working the model: Building the Vestas employer brand (UQ0704)

Working the model: Building the Vestas employer brand (UQ0704)

With a growth rate in the wind energy sector of about 25-30 per cent annually, Vestas, the world’s leading producer of wind-power systems, has been expanding its organisation ...

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